In 1977, Chuck E. Cheese opened its doors with a first-of-its-kind “eatertainment” experience. Now, almost a half-century later, eatertainment, dining out paired with an entertaining experience, is more popular than ever. According to a study by SevenRooms1, nearly a third of American consumers prefer to go to a bar with activities, food, and drinks all in one, and 21% are willing to spend more money at an eatertainment venue.
It’s no surprise this industry is booming. After the pandemic, with years of isolation, canceled plans, and grief, consumers are ready to let loose and have fun together again. If you consider the current economic climate and inflation rates, the lure of eatertainment grows even stronger. It’s cheaper than a vacation but more exciting than spending another night at home.
The Perfect Way to Attract Customers
Why go out? In just a few clicks, you can have a fresh meal delivered to your front porch without ever having to get off the couch. It’s fast, convenient, and easy. However, according to Vixxo Survey2, two-thirds of Americans still prefer to dine out versus ordering takeout or delivery.
It’s hard to compete with comfort and convenience, but the eatertainment industry uses the entertainment aspect to get consumers through the front door. Once they’re in, a good menu will keep them spending money. And for restaurants, the food and drinks are what truly drive profits. Plus, the longer customers are engaged, the more they’re likely to spend.
As a trusted Design + Build partner, we collaborate with our clients, such as Swingers, to help them achieve their entertainment and dining goals. Our industry experts take a consultative approach to identifying the right design and equipment layout and help our clients capitalize on the food and entertainment trend with increased profit.
Turning a Meal into an Experience
Consumers are constantly looking for new and exciting ways to spend their time. Eatertainment transforms a normal meal into an interactive, social experience. With immersive games, live music, and a diverse menu, you can stimulate all five senses at once. These multi-sensory venues are a great way to elevate a typical meal and create an experience that you can’t replicate at home.
Made to Share
Eatertainment venues typically cater to large groups, perfect for friends, families, or colleagues to dine and play together. An enhanced social atmosphere focuses on menus filled with shareable snacks, crave-able small plates, and extensive drink lists. The venue’s customers can easily mix and match flavors to satisfy everyone’s cravings or quickly grab a bite between games.
Competitive Edge
In a highly competitive industry, eatertainment venues offer a unique selling point that differentiates them from traditional restaurants. For business owners, this can help attract new customers while creating a competitive advantage over similar establishments.
Gen Z, the United States’ largest generation, demands different experiences. A recent YouGov survey found that nearly three out of four Gen Z consumers want a tailored, personalized experience with better technology, self-service, and entertainment. Eatertainment is a great way to meet these new demands while giving your business a competitive edge.
The combination of unique experiences, socializing opportunities, convenience, and revenue potential make eatertainment a great opportunity for business owners and an exciting dining option for consumers.
Are you looking to open an eatertainment venue or improve your restaurant profitability? Contact Envoy Solutions to schedule a consultation today. We specialize in helping you optimize your space and improve productivity in your kitchen.
1. Eatertainment: The New Nightlife
2. Dining out still more popular then takeout, home delivery, new survey says
